The Big Ten and Pac-12 have inked a deal that will pit the two leagues against each other in non-conference games. Starting in 2017, each team will face a foe from the other league in football. And in basketball, they could start as early as next season.
Smart move by both leagues as it is sure to generate interest and TV revenue. Both leagues need to get creative to combat the SEC machine. The downfall is it will limit each team's flexibility in scheduling other non-conference games and adding another tough non-conference game could hinder a team's chances of making a National Championship game. But make no mistake about it, this move is all about money.